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Fatherly Launches with $2M Seed to Address the Millennial Dad Market

Fatherly, a content site aimed at millennial dads, launched with a mix of parenting advice, product recommendations and dad-centric news. The founders, including one of Thrillist’s earliest employees, raised a $2M seed round led by SoftTech VC to address the content gap for this growing demographic.

Educents Raises $2.9M to Grow Instructional Materials Marketplace

Educents has raised $2.9 M to grow its marketplace where educators and parents shop for instructional materials including toys, worksheets, lesson plan, and digital materials. Last year the company bootstrapped revenues to over $1M and will use the seed funding to grow out its seller storefronts and customer base.

DroneDeploy Raises a $9M Series A

DroneDeploy develops software that can autonomously control consumer- and enterprise-grade drones, as well as manage imagery taken by the flying devices. The company announced a $9 million Series A round led by Emergence Capital along with a partnership with DJI, the world’s best-selling drone manufacturer.

SoftTechVC Hires Huddle Co-Founder Andy McLoughlin As Its Newest Venture Partner

SoftTech VC is excited to welcome Andy McLoughlin to our investment team. Andy joins us from his enterprise collaboration startup Huddle and after 35+ deals as an angel investor. He will focus on enterprise, SaaS and B2B investments. Welcome Andy!

Grovo Raises $15M More To Help Businesses Train Their Employees With Bite-Sized Videos

Grovo says it has built up a library of 5,000 videos covering 150 professional skills, which customers can then supplement with their own material. The company’s approach is microlearning, each of its videos lasting about 60 to 90 seconds.

StyleSeat Powers Over $1B in Appointments Since Launch

Styleseat announced a major milestone - their stylist marketplace has powered over $1B in appointments since launch. Styleseat's 290,000 stylists have booked 16 million appointments and trimmed 3.7 million feet of hair.

Twitter Acquires Niche's Social Media Creator Marketplace

Twitter has acquired social media creator marketplace Niche. Says Twitter: "Niche has been a key partner to both Twitter and Vine over the last year. The company has helped fuel the creator economy by developing leading technology, consisting of free, cross-platform analytics, as well as connecting the creative community directly with the world’s biggest brands."

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Join me and help vote for @fatherly to win a Webby for best parenting site! #stvc

2 days ago | Follow »


Thrilled announce our investment in Fatherly, a lifestyle site for millennial dads cc: @softtechvc, @FatherlyHQ #stvc

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Introducing the new lifestyle site for millennial dads! @FatherlyHQ - welcome to the SoftTech family! #stvc

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From Our Blog

Huddle’s Andy McLoughlin joins SoftTech VC

All of us at SoftTech are excited to announce that Andy McLoughlin (LinkedIn) will join us as a full-time Venture Partner on April 1st, 2015.

In 2006, Andy co-founded London-based Huddle, an enterprise content collaboration company which has raised over $80M to date. Over the years, he led technology, product, marketing, and strategy, eventually moving to San Francisco in 2010 to establish the company’s US presence.

About five years ago, Andy started his angel investing career. He has built a portfolio of 35+ pre-seed/seed stage investments, mostly in the Saas/B2B space but also covering e-commerce and mobile. He was the very first angel in our own Postmates. His other angel deals include Secret Escapes, Apiary,, Buffer, Intercom, and Pipedrive.

When we spoke to founders he backed, Andy was consistently praised for the quality and relevance of his advice, and the value add he was able to deliver despite having “a day job”. We can’t wait to … Read more »

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