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SoftTech VC Raises $85M Fund IV and Celebrates 10 Year Anniversary

Now 10 years old, SoftTech VC is thrilled to officially announce the closing of our fourth fund, $85M SoftTech VC IV. A big thank you to our new and existing Limited Partners. The portfolio companies kicking off Fund IV include DocSend, Panorama Education, Halo Neuroscience, Niche, Stitch, Soldsie and Sapho.

Acxiom acquires LiveRamp for $310M

LiveRamp, which helps marketers sync customer relationship data and offline transactions, has been acquired by marketing data giant Acxiom for $310M. LiveRamp spun out of RapLeaf in 2012 and grew revenues by 143% last year.

Niche raises $2.5M to pair celebrities and advertisers

New York based Niche raised $2.5M led by SoftTech VC to match brand advertisers with social media celebrities to reach large audiences across social media platforms.The 2500 celebrity creators in Niche's network have a reach of more than 507 million followers. Niche advertisers include Procter & Gamble, General Electric, American Eagle Outfitters and the NFL.

E-commerce tool Soldsie announces $4M Series A

Offering a way for Facebook and Instagram users to purchase goods directly within a social platform, Soldsie has closed a $4M Series A. Soldsie's revenue triples over the past year, with over 1,500 sellers and just north of $25 million in transactions.

Gnip acquired by long-term partner Twitter

Twitter has acquired Boulder-based Gnip, a social data tool which accesses historical Twitter data and also provides APIs from other social networks such as Instagram, Bitly and Tumblr. Twitter will now offer even more of its data to Gnip’s customer base, and existing customer relationships with Gnip will continue unchanged.

Coin Demos at #DisruptNY, Raises $15.5 M Series A

Watch Coin CEO Kanishk Parashar take the stage at Disrupt NY to show off how the Coin works. Coin also announced a $15.5 million Series A round led by Redpoint and Spark.

Mobile Engagement Engine Kahuna Raises $11M From Sequoia

Kahuna's mobile engagement engine, which helps marketers test and automate their push notifications, is being used by Yahoo, trivia app QuizUp, 1-800-Flowers, and the New England Patriots. Sequoia lead the $11 million in Series A.

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Lingerie shopping with Michelle Lam, founder, True & Co. via @FortuneMagazine @trueandcompany #stvc

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Congrats @RJMetrics! Business Analytics Company RJMetrics Raises $16.5M Round Led By August Capital #stvc

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Excited to welcome @6SensorLabs to the SoftTech VC portfolio!

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From Our Blog

SoftTech VC Raises $85M For Its Fourth Fund

Our firm SoftTech VC hit three critical milestones in 2014: we opened our San Francisco office in April, celebrated our ten year anniversary in May, and now with great excitement, we are delighted to announce the close of our latest fund, $85M SoftTech VC IV. This brings our total capital under management to $155M.

Why $85M, which is quite a bit more than our $55M Fund III raised in 2010-11? That fund backed 55 companies over 3 years, as planned. About $25M were allocated to initial investments, and $30M were earmarked for follow-ons. Things worked perfectly until we saw the median size of A rounds increase from $5-6M to $8-10M in the last year – with a few of our companies raising up to $15M. Not a bad problem to have given the traction that they had developed, but these large rounds threw off our reserves model. So we decided to increase the size of Fund IV to allow for … Read more »

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