Jeremy Allaire is officially launching Brightcove’s services at Web 2.0: distribution services for content producers, consumer services to search and access content, and monetization services (Advertising, Premium Content, Syndication).
The service will launch in the coming weeks, through a controlled beta process.
Brightcove will offer a rich application, developed in Flash (why am I not surprised ?) for maximum reach, allowing content owners to assemble, package and deliver media for target audiences. The packaging involves adding metadata that will be used by search engines and end users: title, producer, genre, etc. A piece of packaged media can include videos, photos, music, animations, etc. Different quality and size of videos are supported.
Brightcove allows content owners to create white labeled players that will include the publisher’s brand, choice of functionality, and specific advertising. The player can then be integrated in any container through a piece of HTML code, and play the content that has been packaged through the service. This is very similar to what client Userplane offers to 8,000+ communities in the real-time communication space.
This NY Times piece contains an interview from Jeremy, who clearly has ambitious goals:
As with his earlier ventures, Mr. Allaire intends to shake up an industry – this time, the world of television – by allowing all types of video producers, from media giants to anyone who has a camcorder, put their work on the Internet and make money if anyone watches it.
Tag: web2con