Web 2.0: the teenagers’ web ain’t the geek web

I should have blogged it earlier, but it turns out that I was editing another post during the best – best in most revealing – session of the Web 2.0 conference: the conversation between 3 boys and 2 girls of age 17 to 18, and Safa Rashtchy, a Managing Director at Piper Jaffray whose reports are generally must reads.

Kareem Mayam has done a great job in liveblogging the session, which is really worth a read for anyone building consumer Internet services, just to grok how that generation sees/uses the web, and how different their perception is from ours.

Three words: MySpace, Facebook, AIM.

These services were the most often mentioned by the teenagers, and seemed to get the most of their attention. Then came Google, LiveJournal, MSN Messenger/YIM – because friends use them.

Clearly missing: Flickr, Skype, Yahoo, blogs – i.e most of the buzzwords we had been talking about for three days at the conference.

The best moment ? This dialogue towards the end:

Q: Do you use TiVo or Skype?
TiVo: "it’s too much money."
Skype: Silence. [and the room went crazy in laughters after 10 secs]

Q: What more do you want out of instant messenger? [Question asked by someone from AOL I would guess]
Sean: "Just that: instant messenger."
Q: would you like to see video on IM?
Sean: Ummm, no, i’m trying to talk to my friends…! [Laughters again, and big applause]

Oh yeah, they hate stupid “Shoot the monkey” ads and they won’t pay for any content unless there is no other way (like ring tones) – but that we knew already. And they spend $50 to $100 a month on their phone bill,…

Among other things, this session helped clarify the valuations of MySpace (provided that they can keep on growing now that they are part of FIM) and the Facebook, and why AIM is such a valuable property for AOL: once a friends network is built on it, it stays on it.

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  • http://cenriqueortiz.com/weblog C. Enrique Ortiz

    This is very good info Jeff, thanks for the pointer! It concurs with my own research into the use of mobility by teens-early 20s…
    I would say that there is a lot of opportunity in this space – it doesn’t have to be anything fancy, but must be very good at improving “how to communicate and share with friends”… If that’s accomplished, *they will come*… In this market, loyalty doesn’t have as much weight as is the ability to help them “reach their friends and share with them”…
    ceo

  • http://jeremy.zawodny.com/blog/archives/005502.html Jeremy Zawodny’s blog

    Teens don’t use Yahoo!

    Jeffrey McManus posted some notes from a session about “What Teens Want” at the Web 2.0 conference. Much of it isn’t terribly surprising: won’t pay for music (use BitTorrent), don’t trust single news sources, use the Internet to research purchases, etc…

  • http://www.bitsplitter.net/blog/?p=585 Bitsplitter Blog

    Web 2.0: Conversation with Five Teenagers

    Jeff Clavier posted a pointer to a liveblogged session with five teenagers at Web 2.0. Definitely worth a read if you’re thinking about consumer internet services….

  • http://padawan.info/web/it_aint_your_geek_web_or_is_it.html padawan.info

    It ain’t your geek web (or is it?)

    Teens don’t use Yahoo! says Jeremy who points to Jeff Clavier’s post about Web 2.0: the teenagers’ web ain’t the…

  • http://www.berbs.us/archives/2005/10/10/teens_and_the_net/index.html berbs.us

    Teens and the Net

    Every once in a while, a good reality check is in order. In my case, every so often I need to break the web/tech bubble I live in and step back into the “real world” of the non-geek. This happened…

  • http://defenestrate99.blogs.com/defenestrate99/2005/10/a_killer_produc.html defenestrate99

    A Killer Product Had Better Kill Something

    I had such a laugh reading this post at Software Only about how teens view Web 2.0- specifically how they hate stupid ‘shoot the monkey’ ads…. One wonders why this would surprise anyone? A teenager who has access to even

  • http://bazzarz.typepad.com/accman/2005/10/what_can_kids_t.html AccMan Pro

    What can kids teach us?

    Last week in San Francisco, there was a conference called Web 2.0 – it was big news. One of the sessions involved a panel of teenagers. Although these kids didn’t necessarily identify with the technologies that are currently hitting the headlines, seve…

  • http://www.reemer.com kareem mayan

    Thanks for the link, Jeff.
    re: enrique’s comment–I can’t remember where I read it, but the line was something along the lines of “for every person designing social software, the first thing you should ask yourself is how your software will help its users get laid.”
    seems even more appropriate for the teenager demo…