Monthly Archives: March 2015

Huddle’s Andy McLoughlin joins SoftTech VC

All of us at SoftTech are excited to announce that Andy McLoughlin (LinkedIn) will join us as a full-time Venture Partner on April 1st, 2015.

In 2006, Andy co-founded London-based Huddle, an enterprise content collaboration company which has raised over $80M to date. Over the years, he led technology, product, marketing, and strategy, eventually moving to San Francisco in 2010 to establish the company’s US presence.

About five years ago, Andy started his angel investing career. He has built a portfolio of 35+ pre-seed/seed stage investments, mostly in the Saas/B2B space but also covering e-commerce and mobile. He was the very first angel in our own Postmates. His other angel deals include Secret Escapes, Apiary, Tray.io, Buffer, Intercom, and Pipedrive.

When we spoke to founders he backed, Andy was consistently praised for the quality and relevance of his advice, and the value add he was able to deliver despite having “a day job”. We can’t wait to … Read more »


SoftTech VC Roundtable: Tamara Mendelsohn, VP Marketing at Eventbrite

We’ve launched a speaker series at SoftTech VC for our portfolio company founders and executives. Over the next year, we’ll invite experts and friends to speak to an intimate audience about a wide variety of topics. While much of the content will be “off the record” to encourage open dialog, here’s a peek into our inaugural event featuring Tamara Mendelsohn, VP of Marketing at Eventbrite. 

Not many marketers begin as a startup’s first marketing hire and go on to build and lead a 60+ person global marketing team over five years. Tamara broke the mold, joining Eventbrite after earning her MBA at MIT Sloan School of Management to focus on community and over time building out a cross-functional, cross-continent marketing organization. We were excited to pick her brain. Top of mind to the early stage founders and marketing leaders in the room was understanding how Tamara grew a marketing organization from scratch – beginning … Read more »