I have always tested a number of tools and services on this blog, to the point of sometimes making the page load time untolerably long (apologies for that – obviously not intended). One of the areas of experimentation is advertising, and you might have noticed sponsored links, banners, both on the blog and on the feed. My motivation is not to make money that way (I would not go very far with the amounts generated), but to figure out how mainstream consumer advertising programs "work" on social media content. The last one – that replaced AdSense – is , Amazon’s new advertising program called Omacaze Links. Initial results aren’t too convincing yet – but we’ll see how that automatic contextual matching combined with behavioral targeting performs. To date, I have received the best results from the FeedBurner advertising network inserting ads in my feeds.