Blog Archives

SoftTech VC Roundtable: Tamara Mendelsohn, VP Marketing at Eventbrite

We’ve launched a speaker series at SoftTech VC for our portfolio company founders and executives. Over the next year, we’ll invite experts and friends to speak to an intimate audience about a wide variety of topics. While much of the content will be “off the record” to encourage open dialog, here’s a peek into our inaugural event featuring Tamara Mendelsohn, VP of Marketing at Eventbrite. 

Not many marketers begin as a startup’s first marketing hire and go on to build and lead a 60+ person global marketing team over five years. Tamara broke the mold, joining Eventbrite after earning her MBA at MIT Sloan School of Management to focus on community and over time building out a cross-functional, cross-continent marketing organization. We were excited to pick her brain. Top of mind to the early stage founders and marketing leaders in the room was understanding how Tamara grew a marketing organization from scratch – beginning … Read more »

A couple of things to do before getting into your demo or presentation

My buddy Ed Sim has posted a piece that I recommend anyone doing a company, financing or product pitch to read: Don’t forget that vision thing. This paragraph sums it well:

As one of our marketing consultants, Richard Currier, has always told our portfolio companies, "you market the vision, and sell the product." If you get too locked into talking about a product, then your partner or customer gets stuck into thinking about who else does this and why are you different.  Getting into a feature/function battle in the first meeting is not a great way to start.  Sure enough, our prospective partner started naming several companies asking us how we differed from them.  If you start with a vision first and clearly talk about your view of the market in the future and how your product evolves from where it is today to a roadmap of the future, then it is easier to differentiate your company and … Read more »