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SoftTech VC Roundtable: Tamara Mendelsohn, VP Marketing at Eventbrite

We’ve launched a speaker series at SoftTech VC for our portfolio company founders and executives. Over the next year, we’ll invite experts and friends to speak to an intimate audience about a wide variety of topics. While much of the content will be “off the record” to encourage open dialog, here’s a peek into our inaugural event featuring Tamara Mendelsohn, VP of Marketing at Eventbrite. 

Not many marketers begin as a startup’s first marketing hire and go on to build and lead a 60+ person global marketing team over five years. Tamara broke the mold, joining Eventbrite after earning her MBA at MIT Sloan School of Management to focus on community and over time building out a cross-functional, cross-continent marketing organization. We were excited to pick her brain. Top of mind to the early stage founders and marketing leaders in the room was understanding how Tamara grew a marketing organization from scratch – beginning … Read more »