Blog Archives

Get ready to spot some RoofSense ads

The MIT Advertising Lab points to this picture of a building rooftop covered by the branding of the business occupying it (in the example: Target). It turns out, reading the comments related to the post, that this Target store is located next to O’Hare airport (Chicago, IL) – the busiest airport in the country, on the path of one of the runways.

The point though is that this kind of practice might become a new advertising mechanism, sort of the billboard-equivalent of satellite photos. With GoogleMaps and MSN VirtualEarth providing high-definition photos of cities, one could figure out some way of displaying advertising/branding messages on rooftops next to popular monuments or coordinates. As to whether this would overlap Google or MSN’s own advertising plans is another story.

Create any kind of new “real estate”, advertising will be one of the first leveraging it.

[via Search Engine Roundtable]


John Battelle interviews Omid Kordestani

I recommend reading John’s interview of Google’s Omid Kordestani, who also spoke at the Web 2.0 conference (see SearchViews’ account). Omid was the first sales/business person to join Google in 1998, and runs sales and global business development for the search&advertising giant.

There are some interesting nuggets of information in this piece:

[Kordestani]  has to manage relationships with agencies that want more control over their clients’ campaigns and with publishing partners who see Google as a prime source of online revenue — and a long-term threat to their media businesses. Once [Google] proved that the text ads on Google could be successful and not interfere with the search experience, then it really turned into a science. We applied auction theory to maximize value — it was the best way to reach the right pricing, both for advertisers and for Google. And then we innovated by introducing the rate at which users actually click on the ads … Read more »


Use Trulia for your next house hunt: Real Estate vertical search

I have just been pinged by the Pete Flint, the CEO of Trulia that their Real Estate search engine is now open for (beta) business. I had been aware of Pete’s plans for some time and found them interesting, but the implementation they have done is really very clean and easy to use: enter a Zip code or a city, and you get a list of houses and a google map showing their location. You can filter the results by price, number of bedroom/bathroom, price, sq footage, etc. Results also contain some statistics about average house prices in the neighborhood, etc.

Clicking on a house link gives you a detailed page, providing more information about the house, a link to the original listing, a list of houses that have been sold recently, etc.

Amazing! Go check this out.

PS: Sorry for the slow posting. Am just swamped. More later.

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Google BlogSearch: forget authority, trust, link ranking and dust off the old tricks ?

Like a good portion of the blogosphere (it sounds like) I have been playing with the new Google blog search – which technically speaking should be referred to as FeedSearch since feed content is the basis of the indexing – but no matter. Danny Sullivan has been playing as well apparently.

The index contains about 2/3 months worth of posts, and Google claims that it will be backfilled as time goes. Since many feeds only list the latest n posts (10, 20, 50 ?), I am not sure how they will be able to do so – besides scrapping blog pages or extracting posts from the cache of their main index (?).

A few things caught my attention:

Tags and categories seem to be ignored in the indexing or the ranking algorithm. The content of the title field for both the blog and posts seems to have a high (if not disproportionate) degree of importance in the relevancy … Read more »


SpaceStation to Houston: what are those BIDU shares that have shot up into the stratosphere ?

Note: When I came back from lunch, the stock had shot up again to close at $122.54. What’s above the stratosphere ?

Baidu.com (BIDU) just made its debuts on Nasdaq, and went from an original IPO pricing of $14 to an pre-open price of  $27 to an open of $66 to $99 $122.54 in a couple of few hours. This chinese search engine, which is set to earn $12M on $30M of revenues, was awarded a $3.6B market cap – representing a 300x (forward) earnings multiple.

Bambi Francisco wrote in a note before the stock opened:

Due to healthy demand for the 4 million shares available — Baidu had intended to sell 3.7 million shares at $20 apiece — it’s hard to imagine this stock not trading at $30 or $40 some time in the near future, if not today.

Then a few minutes ago, in Baidu feels like Netcape redux, but where’s Meeker:

To the amazement … Read more »


Introducing the Glendor Jobs Search Showcase

I have done tens and tens of product launches in my 15+ years in the software industry, but they always look the same: even with a lot of planning, you end up spending the last night polishing the final details, and sending bunch of emails to your poor team members who’d like nothing but relaxing a bit after having been under pressure for a long time. And the excitement of unveiling something that you have been working on for months or years is (thankfully) always there.

It is therefore my great pleasure to announce the official launch of the Glendor job showcase, developed by one of my clients, Glenbrook Networks. Glenbrook was founded in 2001 with the objective to deliver a next generation search technology, one that would enable the extraction of information in a given vertical market with a high degree of precision. The company has developed over the past four years a unique technology platform that automatically … Read more »