allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. can be accessed through our website, bookmarklets and a robust and open API. is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location and metadata. Tracking stats are available after users shorten their long links with by clicking on the “Info” link on, or just adding a “+” sign to the end of any link (for example,

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