Hem is a design website that offers customizable interior designs and integrated household furnishing at an accessible price point. It allows its customers to create furniture designs, staircase designs, window panels, and more. Once it is designed, customers can contact a designer, add necessary modifications and alterations, and receive the creation through the factory outlet. Although Hem's global operations are based overseas, the company expects a full 50 percent of its revenue to come from the U.S. market initially. In addition to its consumer-direct business in the U.S. and Europe, Hem has also built out relationships with retailers all over the world, in places like Korea, Japan, Australia, Turkey, and South Africa. Hem was launched in 2014 and is based in Berlin, Germany. It was launched in over 30 countries.