isocket makes direct ad sales super easy. Without isocket, it’s way too hard for advertisers and publishers to find each other and do deals directly with each other. Lot’s of paper, pain, wasted time, etc.
Hand selected publishers (like TechCrunch) use isocket to manage their in-house, self-service, and programmatic direct ad sales. Check it out: www.buyads.com/website/techcrunch
BuyAds.com is an open catalog of thousands of premium websites that advertisers can search through and buy directly from in minutes.
Once a deal is made, isocket can handle things like order management, scheduling, invoicing and credit cards, serving, reporting, and so on.
isocket was also the first company to offer programmatic direct sales, the Class 1 equivalent of what Real Time Bidding is for Class 2 remnant inventory.
