helps businesses and consumers control their online lives. By expanding the scope of available information, the Internet has altered the concept of privacy. The proliferation of blogs, online forums, and social media has created a space for exchanges of information between individuals across the globe. While readers often take what they find seriously, such content should not always be considered at face value. With the backing of Kleiner Perkins, Bessemer, and Jafco, primed an industry focused on providing individuals and businesses with the necessary tools to define their online image.