They are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences they have personally endured. Instead, they created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate. Their founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway. They are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.