Ashley Cravens manages the operations of the office, plans special events, assists in deal flow and supports the executive staff. She has over 13 years of experience in the financial industry before joining the world of Venture Capital.
As SoftTech VC’s first employee, she helped create SoftTech’s best practices. She manages corporate accounting, developed and maintains the deal-flow system, organizes and oversees legal documentation, develops and manages branding and PR, plans internal and external events, and helps manage the startups in SoftTech portfolio making sure they have essential resources and counsel to become successful, self-directed businesses.
Prior to joining SoftTech VC, Ashley worked for Rosenbaum Financial in Portland Oregon. There she was a Registered Insurance and Securities Assistant to both department directors. In July of 2007, she took on the role of Marketing Director focusing on client relationship management.
She started her career in the Financial industry at Smith Barney where she was the main point of contact for the Vice President-Wealth Management and an expert in managed account. Here she conducted due diligence on Mutual Funds and retirement plans. She quickly realized her talent in client relationship management and took on the title of Client Service Associate, where she specialized in client relations, marketing campaigns and special events for brokers and elite clients.
She graduated from the University of Oregon in 2004 with a Bachelor of Science in Business Administration with a concentration in Marketing. In her spare time she enjoys playing with her daughter, singing, dancing and being a music junkie. She is an active member of the John Gill Elementary PTA and is the co-chair of the 2012 Auction for the school. Ashley has been involved with OfficeNinja’s, a networking organization for office professionals. http://officeninjas.com/2013/