After the “everything 2.0” meme, I see the “un-“ something meme developing. What does it mean ? An event based on a two-way, open, discussion.
A group of pre-selected companies and individuals will present ideas in quick, five minute presentations. Unlike a standard product showcase, this is not the “final word.” After a group of presentations, the attendees are split up into breakout groups, and given a specific issue from one of the presentations to “workshop.” For a company with a new product, this could be anything from “what new features should be added” to “what target market should they focus on” to “is there a business model here?” Other presentations may not be about products, but ideas, and the workshops will be related to those ideas.
After a short period of time, everyone will reconvene and discuss some of the findings and takeaways for the presenters (and the attendees) to consider.
I particularly like that quote:
Leave the Powerpoint and the sales pitches at home. Here’s a chance to interact with some of the smartest folks around, while helping to solve real and interesting challenges facing the technology business today.
TechDirt’s CEO Mike Masnick was kind enough to invite me to participate the event, and I look forward to discussing and debating with the companies they will have selected.
The registration is here, the cost is $95.